Website Redesign
Queen Beauty is a beauty studio specializing in lash enhancements, semi-permanent makeup, facial care, and body treatments. While highly rated by clients, most bookings happened over the phone, revealing accessibility issues with the website.
The client also felt the branding lacked the professionalism of competitors. This project focused on strengthening the visual identity and improving the website to enhance credibility and attract new clients. I worked on refining the branding and optimizing the website to better reflect the studio’s professional image and improve its online presence.
COMPANY
Queen Beauty
ROLE
Web and Visual Designer
PROJECT TYPE
End-to-End Web Design
YEAR
2025
THE PROBLEM
No branding
Disorganized services
Low bookings online
Outdated visuals
60+ services cluttered on homepage
Multiple inconsistent logo variations
The client expressed that their website’s unprofessional design doesn’t reflect their strong reviews or client relationships.
Frequent inquiries over the phone suggest the site isn’t user-friendly or showcasing services effectively, leading to low online bookings.
COMPETITOR RESEARCH
Key Insights Identified from Analysis of Four Competitors:
Clear categorization and navigation help users quickly find services, improving their overall experience.
Professional visuals, such as detailed service examples and client results, showcase expertise and enhance the site's appeal.
Well-structured categories and navigation ensure users can easily find the services they need, improving their experience.
Informative sections answer questions, clarify services, and highlight company values to build trust and transparency.
BRAND DEVELOPMENT
Brand guidelines were created to maintain consistency across platforms. The redesigned logo includes stacked, horizontal, and icon variations for versatility. A curated color palette, clean typography, and refined imagery highlight the brand’s elegance and natural beauty.
DESIGN SOLUTIONS
To address the cluttered homepage with 60+ services, the redesign introduced four clear categories: Body Therapy, Lash Enhancements, Semi-Permanent Makeup, and Facial Care to create a more organized experience.
The homepage includes a studio introduction, client reviews, membership details, and an Instagram feed to build trust and highlight the brand. High-quality images feature services, adding credibility and enhancing the site’s visual appeal. Service pages provide category introductions and concise descriptions for easier booking.
The new About page offers an introduction and studio images, giving users insight into the space and building trust. The FAQ page addresses common questions with clear, concise answers, enhancing the user experience.
THE RESULTS
Improved navigation
Reduced bounce rate
Categorized services
Increased online booking
Modern visuals
Informed booking decisions
Professional branding
Established credibility
The redesign improved user experience with intuitive navigation, organized services, and clear descriptions, making booking easier. Professional design, consistent branding, and quality imagery built trust and credibility.
Client engagement increased by 18% in online bookings and a 14% decrease in bounce rate in the first month.
