Homepage Refresh

SL360 is a SaaS company specializing in providing marketing data through a suite of digital products. Part of its business is working with insurance professionals in generating leads for product lines they offer.

My responsibilities included revamping SL360's insurance homepage and two partner pages, ensuring alignment with SL360's rebrand while maintaining distinct elements of their insurance partners' branding. Apart from page redesigns, I‘ve designed digital display ads for a campaign aimed at driving new prospects to the redesigned site.

COMPANY

SL360

ROLE

Visual Designer

PROJECT TYPE

Web

TEAM

1 Creative Director
1 Web Developer

YEAR

2023

HOMEPAGE

In redesigning the homepage, the primary aim was to create an intuitive, user-friendly interface. The focus was on simplicity and effortless product discovery. I structured the layout to prioritize grouped products, ensuring they're prominently displayed.

Utilizing concise copy and clear icons simplified the communication of product offerings. In selecting imagery, inclusivity was key to resonating with a diverse audience of prospects.

PARTNER TEMPLATE

As part of the redesign, I’ve designed a homepage template for both present and prospective insurance partners. Following the UX/UI principles employed in SL360's insurance homepage, the template emphasizes product discovery while offering adaptability in colors and imagery to align with our partners' brand identity. This integrates their identity into SL360's modern aesthetic, offering a scalable design addition to its product offerings.

DIGITAL DISPLAY DESIGN

To drive traffic to SL360's redesigned insurance homepage, I created digital display ads designed for insurance professionals. The objective was to highlight the redesigned page and boost engagement within the target audience. Leveraging animated ads and incorporating SL360's rebranding was important in fostering positive engagement with the new homepage.