Email Header Design

Dataminr, an AI platform, monitors real-time high-impact events to assist customers in crisis management by sourcing publicly available information. The company prioritizes building strong client relationships and engages users through curated research and studies.

In collaboration with their digital marketing team, I designed email headers for five content categories: Webinars, Blogs, Reports, Ebooks, and Case Studies. These emails are sent to subscribers to deliver valuable resources to stay informed and boost traffic on Dataminr's marketing sites.

COMPANY

Dataminr

ROLE

Art Direction and Design

PROJECT TYPE

Email

TEAM

1 Marketing Manager
1 Web Developer

YEAR

2023

EMAIL HEADER SERIES

An integral part of our branding strategy was to veer away from conventional stock imagery. Instead, implementing the use of illustrations to add a unique and memorable visual identity into their branding content. This shift not only enhances engagement but also reinforces their commitment to a distinct and recognizable brand presence.

I've created illustrations that align with their content theme, incorporating Dataminr's brand colors, and reflecting their DEI commitment.