SL360 is a SaaS company specializing in providing marketing data through a suite of digital products. Within the platform, most users focus on audience building for their marketing campaigns. However, the search process before checkout involves numerous considerations, potentially overwhelming users and prolonging their journey, leading to unfinished lists.
My role involved proposing a redesign initiative aimed at modernizing the user interface and improving the user experience by streamlining the check out process into three main steps.
COMPANY
SL360
ROLE
Visual Designer
PROJECT TYPE
Web
TEAM
1 Creative Director
2 Web Developers
YEAR
2023